So much more than bricks and mortar
You might not think that transport routes would be one of the first things to consider when building houses but location is all. Access to amenities appropriate to our targeted demographics is one of the first things we consider and, if need be, we would open negotiations to improve transport links right away.
That’s before a single brick is purchased, never mind laid.
Then there’s recruitment and training. Our core management team offers an experienced and consistent approach to all that we do but we try to use local trades where possible, so we start to look around and take recommendations to ensure we have the best possible people working on site.
Simultaneously, we are liaising with Planners and other agencies within Local Authorities, who scrutinise any build. This ensures the highest possible standards and compliance with Planning rules are maintained, as well as all of our health and safety practices.
At the same time, our marketing people are scrutinising the best possible mix of properties; not only to maximise profit but to ensure supply meets demand. We need to ensure that there are buyers readily available for apartments, family homes, or whatever mix is deemed suitable, and that our properties will stand scrutiny as best in class.
Each professional in our team contributes their expertise, experience and creativity to a melting pot of ideas and possibilities, even before a contract is signed or digger brought on site.
Then of course there are the aesthetic aspects.
Landscapers will be consulted on the topography of the proposed site; taking into account factors such as mature trees to be retained, access roads and “street scene” to ensure any development is visually appealing.
Architects further advise on the placing of each building and many a fight has been waged over where to house a bin store or locate a common parking area.
We also need to choose which dwelling will work best as a showhome.
Occasionally, demand is such that a showhome might not even be required but we prefer, where possible, to help buyers’ imagination by showing them a real home done out with input from a professional designer.
An occasional cynic might say this level of chic is unachievable for “normal” people but we use only materials that any buyer may purchase, plus full-sized furniture. The aim is merely to deliver ideas and (for the record) we’re always happy to welcome those visiting showhomes purely to get inspiration for contemporary living.
The first person most visitors meet is our sales executive on each development and here too we have to ensure they are fully trained and supplied with the right information. They need to know everything from energy efficiency certificates to local schools and which tiles work best in our kitchens.
Most of all though, they need to have the right personality to be truly interested in each potential customer as an individual. And of course they must have a warm and welcoming smile.
So if you ever thought building homes was just about bricklaying and plumbing – crucial though they are – please think again. This is only scratching the surface of the teamwork it requires to create a home.
Did we mention the accountants and forklift drivers …
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What our customers say
We couldn’t be happier about our experience with the sales team and the site team. They made sure it was a smooth transition into our new home.
We are over the moon and impressed with the quality, Quayside is perfect for us.
I love the open plan layout of my Barcelona style apartment. It’s perfect for entertaining.