Living by Robertson sells out first development during COVID-19 emergency measures
New kid on the block in the first-time buyer market – Living by Robertson – has sold out at its first development during COVID-19 emergency measures, after launching only 21 months ago.
Ferry Village, on the banks of The River Clyde, was the first venture for the new business and at a sales rate averaging 6 apartments a month, Ferry Village quickly established itself as ‘the place to be’ on the historic riverside.
Part of Robertson Residential Group, which has over 50 years’ experience in the residential market, Living by Robertson was established to fill a gap in the first-time buyer, second stepper and downsizer markets.
Martin Findlay, Managing Director of Living by Robertson, explains: “The Living concept brings a new offer to our demographic, which is seeking good connectivity, easy transport links and homes close to city centres, with higher specifications than that of the regular first-time buyer product.
“When we started out at Ferry Village we were unknown in the marketplace, so to be at a sold out position ahead of schedule is a testament to our offering and the quality of the homes on offer.”
Ferry Village comprises of 120, 2-bed apartments in three styles and the response to the apartments at launch combined with the sales rate, has given the business the confidence to secure other locations across the central belt.
Martin continues; “When we released Ferry Village, we knew that we had an exceptional product and the initial response from customers gave us the confidence to take the concept to a wider geographical reach earlier than we had anticipated. We have active sites at Castle Meadows in Stirling; Royal View at Sandpiper Drive in Leith; The Jewel, Fort Kinnaird in Edinburgh and Cherry Tree Park at Hunter Road in Livingston.
“Each of our developments offers a stylish mix of homes with a level of detail that you don’t regularly find in entry level homes. We are experiencing lots of demand for our properties, even during the emergency measures imposed as a result of the pandemic. We introduced a new way of engaging and selling to our customers through these unusual circumstances and are delighted with the results.”
With a new development in Edinburgh due to be announced shortly, Living by Robertson is raising the bar in expectations within the entry level housing market.
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We couldn’t be happier about our experience with the sales team and the site team. They made sure it was a smooth transition into our new home.
We are over the moon and impressed with the quality, Quayside is perfect for us.
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